Making sense of media, technology, and data to drive smarter business decisions
I blend data science, business insight, and storytelling to explore trends in media, tech and beyond
I have worked with media companies, membership associations, and tech businesses, helping them create nuanced research, clear insights, and compelling stories
Recent Work
Lorenzo consistently demonstrated exceptional analytical skills and an unwavering commitment to delivering high-quality reports and presentations. One of Lorenzo's most impressive qualities is his ability to quickly understand complex market trends and translate them into actionable analysis. This is exactly what managers in the tech industry are looking for.
Remi Beaudouin, Chief Strategy Officer, ATEME
My work covers market intelligence, user research, data analytics, thought leadership content, go-to-market strategy, and events, often in combination
I write Sense the Frame, a newsletter about making sense of shifts in media, technology and storytelling
Latest Analysis from Sense the Frame
Co-written with Andy Beach (Engines of Change), this piece combines a floor read of NAB Show 2026 with a word-frequency and log-odds analysis of 148 exhibitor announcements to argue that control, not AI, was the dominant theme of the show. It shows agentic AI product launches increasingly built around orchestration and governance, links this to a wave of orchestration-focused M&A (Foundry-Griptape, Kaltura-PathFactory, OpenAI-Ona), and frames IBC 2026 as the test of whether agentic AI becomes a true operating layer.
Launching a new Media Tech Takes video series, Lorenzo outlines nine trends he expects to dominate IBC 2026: live sports economics, agentic AI in production, advertising as a revenue lever, supply chain orchestration, vertical video, hardware inflation, vendor M&A, AI trust and risk, and broadcast/pro-AV convergence. The throughline is an industry under margin pressure looking to AI and new revenue streams for relief, while a trust deficit around AI transparency becomes a bigger talking point on the show floor.
Explores how vibe coding and AI-assisted development are commoditizing software creation in Media Tech. DPP data shows the build-vs-buy equation is tilting back toward insourcing. Vendors are responding through three differentiation strategies: superior UX design, orchestration layers that coordinate AI agents for media workflows, and trust as an explicit competitive differentiator — with the principle mirroring the content curation challenge examined in Part 1.
Lorenzo argues that value in the media and technology industry is shifting toward curation, building on a point first raised in his 2026 key trends watchlist. This is Part 1 of a two-part series, focused on the media side of that shift.
I apply a set of original analytical frameworks to make sense of structural shifts in media and technology
