I am an independent analyst, consultant, and researcher working at the intersection of media, technology, and data.
I spent nine years at IABM, where, as Head of Knowledge, I led content strategy and industry intelligence, establishing the organisation as a thought leader in the media technology sector through an approach that combined actionable analysis with storytelling. Over the past decade, I have collaborated with media companies, membership associations, and technology businesses to help them make better sense of the world around them. Today, my work spans three core areas: research, data analytics, and content creation.
I am passionate about finding the stories hidden within data and exploring the evolving relationship between creativity and technology across the media landscape. I also write Sense the Frame, a Substack newsletter that uses data to make sense of what is happening in the world of media, technology, and storytelling.
I am a graduate of Pisa, Durham, Swansea, and Glasgow Universities, holding a BSc in Economics and Management, an MSc in Business Economics, and an MSc in Data Analytics.
I approach every project with the discipline of an analyst and the curiosity of a cinephile, always looking to combine insight and narrative in ways that create real impact for organizations.