Thought Leadership

In addition to research and analysis, I am deeply involved in communicating insights; whether through podcasts, interviews, or industry presentations. I regularly moderate conversations, contribute to expert panels, and deliver talks that translate market trends, user behaviours, and strategic findings into accessible narratives for diverse audiences. Below is a selection of my work in these areas, spanning media, tech and beyond.

Presentations

I am a regular speaker and moderator at conferences and exhibitions including IBC, NAB Show, and ISE. Some examples are included below.

Lorenzo presenting its MediaTech Pendulum framework at the MediaTech Festival in Odense.

Lorenzo presenting at the SET conference at NAB Show 2024. Photo by SET.

FutureSPORT 2022: Sports Media Consumption in 2023 and beyond

IABM Head of Knowledge Lorenzo Zanni sets the scene for the conference with a presentation outlining the changing face of sports media consumption and what it means for people working in production, broadcasting and technology provision and development. FutureSPORT 2022, sponsored by Panasonic Connect, took place at Lord's Cricket Ground in London on 15 November.

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FutureSPORT 2022: Sports Media Consumption in 2023 and beyond

Lorenzo presenting at SVG Europe’s FutureSport event in 2022. Video by SVG Europe.

Lorenzo moderating a panel at the IABM conference in 2022.

Lorenzo moderating an online interview in 2020. Photo by IABM.

How the CoronaVirus is affecting the Media Industry – A view from the world of sport: Part 1

In the first part of the joint IABM and SVG Europe webcast, Peter White introduces Lorenzo Zanni who provides an update on the impact that COVID-19 and the lockdown has had on sports television and the broadcast sector in Europe.

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How the CoronaVirus is affecting the Media Industry – A view from the world of sport: Part 1

Lorenzo presenting data on the impact of the pandemic on sports in 2020. Video by SVG Europe.

Lorenzo at ARRI’s Broadcast Day in 2019. Photo by ARRI.

Interviews

I regularly contribute to interviews and panel discussions within media and tech, sharing perspectives on industry trends and user behaviours. Here are some selected appearances:

Lorenzo Zanni, Head of Knowledge, IABM

In this interview with Lorenzo Zanni, Head of Knowledge at IABM, at ISE 2024, we look at AV and broadcast convergence, including the following questions: (0.12) Is AV/ broadcast convergence a single trend or is there more than one kind of convergence? (1.47) What is business convergence and how does it differ from media tech convergence? (3.49) How is gaming influencing other sectors of entertainment? (5.15) Is pro AV's adoption of broadcast technologies accelerating? (6.55) What should AV professionals and broadcast tech suppliers watch out for when working together for the first time?

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Lorenzo Zanni: Head of Knowledge at IABM — IBC2023

What does a Head of Knowledge do? And how do they combine market research with content production to create a powerful data-rich synergy? Meet Lorenzo Zanni, the Head of Knowledge at the IABM, and discover his views on and insights into the latest media trends at #ibc2023 0:00 - Intro 0:28 - What does Head of Knowledge do? 1:52 - What industry trends are over- and underrated? 3:50 - Do traditional broadcasters make interactive content? 5:11 - How is monetisation changing? 6:03 - New monetisation models for classical broadcasters? 7:40 - Timeline in sight?

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Lorenzo Zanni: Head of Knowledge at IABM — IBC2023