Date
August 14, 2026
Topics
EventsLive SportsAI
Summary
Launching a new Media Tech Takes video series, Lorenzo outlines nine trends he expects to dominate IBC 2026: live sports economics, agentic AI in production, advertising as a revenue lever, supply chain orchestration, vertical video, hardware inflation, vendor M&A, AI trust and risk, and broadcast/pro-AV convergence. The throughline is an industry under margin pressure looking to AI and new revenue streams for relief, while a trust deficit around AI transparency becomes a bigger talking point on the show floor.
Type