Making sense of media, technology, and data to drive smarter business decisions
I blend data science, business insight, and storytelling to explore trends in media, tech and beyond
I have worked with media companies, membership associations, and tech businesses, helping them create nuanced research, clear insights, and compelling stories
Recent Work
Lorenzo consistently demonstrated exceptional analytical skills and an unwavering commitment to delivering high-quality reports and presentations. One of Lorenzo's most impressive qualities is his ability to quickly understand complex market trends and translate them into actionable analysis. This is exactly what managers in the tech industry are looking for.
Remi Beaudouin, Chief Strategy Officer, ATEME
My work covers market intelligence, user research, data analytics, thought leadership content, go-to-market strategy, and events, often in combination
I write Sense the Frame, a newsletter about making sense of shifts in media, technology and storytelling
Latest Analysis from Sense the Frame
Second Close-Ups episode: a conversation with Ben Swanton, founder of 808 Talent and a 20-year media tech headhunter, on the sector's talent trends. Topics include AI, partnerships, product leadership, generalists vs. specialists, culture, and predictions for 2027. The key takeaway is that strategies are shifting faster than organizations can adapt.
Reflecting on IBC 2026, Lorenzo notes that buyer attendance fell 6% year-over-year, continuing a longer decline, which is pushing vendors toward partnerships and adjacent-market strategies (notably Pro-AV) rather than the vendor M&A wave he had anticipated. He concludes vendors will need to build trust through business models that ease customer pressure and manage AI risk to stay relevant.
I apply a set of original analytical frameworks to make sense of structural shifts in media and technology
