I help clients build high-impact campaigns by identifying the right audience and using insights to tailor messages that resonate. My approach blends segmentation, data enrichment, and behavioural insight to support personalization at scale.
Micro-Campaign Targeting & Personalization Strategy (2024)
Context
The client needed a high-impact outreach campaign targeting niche audiences with precision.
Approach
- Used Apollo to source a relevant prospect list based on strategic criteria
- Enriched records with recent activities and decision-maker context using agentic AI
- Developed templated messaging infused with personalized insights at scale
Outcome
Achieved significantly higher engagement than previous campaigns. Sales teams reported more relevant conversations, and the brand was seen as well-informed and tailored.