I have produced a range of insight reports that blend market analysis with user research to help businesses navigate change, identify new opportunities, and understand emerging technologies. Below is a selection of research and insight projects I conducted, covering industry trends, user behaviours, and strategic market entry (some client names are omitted for confidentiality).
Seizing the Pro-AV Opportunity Report & Webinar (2025)
Context
Commissioned by Dovetail Creative for their webinar “Seizing the Pro-AV Opportunity: Market Entry Tips & Strategies for MediaTech Vendors.” With the broadcast and Pro-AV markets converging rapidly, media technology vendors needed actionable market entry strategies to capitalize on new growth opportunities.
Approach
- Conducted stakeholder interviews, secondary research, and competitive mapping
- Produced a comprehensive market landscape analysis and tailored entry strategies
- Delivered a webinar featuring expert guests to translate findings into practical guidance
Outcome
Equipped MediaTech vendors with strategic insights to position effectively in the Pro-AV space ahead of InfoComm 2025.
The on-demand webinar continues to support companies exploring this evolving sector. You can view it below:
Market Sizing for Strategic Entry (2025)
Context
The client sought to size a new market opportunity to inform investment and go-to-market decisions.
Approach
- Aggregated and cleansed public and proprietary datasets
- Mapped potential customers by location, size, and vertical
- Developed an interactive dashboard allowing stakeholders to explore market segments and dynamics in real-time
Outcome
Delivered a powerful self-service tool that empowered internal teams to validate market assumptions, identify priority segments, and build robust business cases for market entry.
IABM Media Factory Economics Report (2021)
Context
This report was produced in partnership with Dell Technologies and explored the economic drivers within media supply chains, focusing on technology’s evolving role as a value enabler.
Approach
- Combined market data analysis with expert interviews
- Investigated cloud-based operating models and their impact on media factories
- Produced a detailed report decoding the business, technical, and creative values enabled by new technology paradigms
Outcome
Provided industry stakeholders with forward-looking insights on operational efficiencies and investment priorities, influencing strategic planning across media technology providers.
You can view the report below:
IABM Special Report (2019)
Context
Ahead of NAB Show 2019, IABM required a forward-looking analysis of key industry trends shaping media and technology futures.
Approach
- Integrated survey data, market research, and senior leader interviews
- Identified emerging drivers of change and supply chain shifts
- Created comprehensive thematic sections covering technology adoption, buying trends, and content chain evolution
Outcome
The report became a key reference for industry professionals preparing for future market shifts, helping shape conversations at NAB Show 2019 and beyond.
You can view the report below:
