I have worked on a range of data-driven projects that support strategic decision-making. These projects have spanned data analysis, modelling, enrichment, and dashboard design. My work blends advanced analytics, research expertise, and storytelling to help organizations extract meaningful insights from data. Below are examples of my analytics projects (client names are omitted for confidentiality).
Data Enrichment and Automation (2024)
Context
The client needed a scalable way to improve segmentation and personalize outreach by enhancing the depth and structure of their customer data.
Approach
- Conducted research to gather firmographic attributes: company size, sector, revenue, and business type
- Enriched profiles with additional information and inferred data using a custom ML model
- Automated data tracking to capture contextual signals for campaign personalization and strategic engagement using Python.
Outcome
Improved targeting precision, enabled smarter campaign segmentation, and increased lead conversion by aligning outreach with relevant business context.