The power of emotions

A reflection on the MediaTech Festival 2026 in Odense, where Lorenzo presented on the MediaTech Pendulum. The article draws on sessions about journalism, misinformation, and organizational change to argue that emotional intelligence is an undervalued asset in media, both in how organizations engage audiences and how they manage internal transformation. It concludes that the signal from the conference was a growing recognition that the emotional dimension can no longer be ignored.