Media Tech half-year review: final reckoning?

This half-year review of 2025 identifies consolidation as the defining theme, contrasting North American media companies splitting their empires with European counterparts pursuing acquisition strategies to survive against global streaming giants. It covers the Warner Bros. Discovery split, European streaming partnerships, and vendor consolidation led by LiveU's acquisition of Actus Digital. The piece also tracks secondary trends including AI in advertising, the creator economy overtaking traditional media revenues, and the still-uncertain trajectory of agentic AI.