Date
January 13, 2026
Topics
Broadcast AVMedia TechEventsMarketing
Summary
A data-driven analysis of 1,219 ISE exhibitor text entries examining how broadcast technology vendors communicate in the Pro-AV market ahead of ISE 2026. The piece finds a significant messaging gap: broadcast vendors use engineering-led infrastructure language while Pro-AV buyers prioritize product outcomes and applications, a disconnect that limits market effectiveness.
Type
Data Analysis