Date
June 4, 2025
Topics
Media Tech
Summary
This article identifies five key trends shaping broadcast and media in 2025: AI (shifting from hype to realism), hybrid business and technology models, the resurgence of live content and sports, the rise of the creator economy at the expense of traditional media, and macroeconomic and geopolitical headwinds. It opens with original EBIT data analysis showing that cost reduction initiatives significantly improved margins for large broadcast and media companies between 2023 and 2024. The piece frames 2025 as a year of recalibration after a period of financial difficulty.
Type
Trend Roundup